Privacy Policy

Last updated: April 2025

Keller & Braun operates this store and website, including all associated information, content, features, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (the “Services”). Keller & Braun is based on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence regarding the collection, processing, and sharing of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and sharing of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data,” we refer to information that identifies you or another person, or that can be directly linked to you. Personal data does not include information that has been collected anonymously or anonymized in such a way that identification or association with you is not possible. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

· Contact details including name, postal address, billing address, delivery address, telephone number, and email address.

· Financial data including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

· Account information including username, password, security questions, configurations, and settings.

· Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

· Communication with us including the information you provide when communicating with us, for example when you send a request to customer support.

· Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.

· Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

· Directly from you We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.

· Automatically through the Services We collect data, among other things, from your device, when you use our products or Services, or visit our website, as well as through the use of cookies and similar technologies.

· From our service providers We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.

· From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

· Providing, adapting, and improving the Services. We use your personal data to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience for you by recommending products based on your purchases, for example. This may also include using your personal data to better adapt and improve the Services.

· Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and advertising communications by email, SMS, or mail, and to show you online advertising for products or services for the Services or other websites, also based on items you have previously purchased or added to your cart, as well as other activities related to the Services.

· Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, insecure, or malicious activity, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your username, password, or other login credentials with anyone else.

· Communicating with you. We use your personal data to provide you with customer support and effective Services, respond promptly to your requests, and maintain our business relationship with you.

· Legal reasons. We use your personal data to comply with applicable law or respond to lawful requests, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate or enforce potential violations of our Terms or Policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes pursuant to this Privacy Policy. Such circumstances may include:

· At Shopify, this includes service providers and other third parties that provide Services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

· We share personal data with business and marketing partners that provide marketing Services for you and show you advertising. We use Shopify, for example, to support personalized advertising with third-party Services based on your online activities across different merchants and websites. Our business and marketing partners use your data according to their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you so that we can show you targeted advertising and marketing based on your online activities across different merchants and websites.

· When you ask us or otherwise consent to share certain information with third parties, for example to deliver products to you, or when you use social media widgets or login integrations.

· We share personal data with our affiliates or otherwise within our corporate group.

· In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable Terms of Service or Policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal data about your access to and use of the Services to provide and improve the Services for you. Data you submit to the Services is shared with Shopify as well as third parties, who may be located in countries other than the country where you live, to provide and improve the Services for you. To protect, expand, and improve our business, we also use certain advanced Shopify features that include data and information from your interactions with our store, other merchants, and Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our store, other merchants, and Shopify. Under these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. Additional information about how Shopify uses your personal data and what rights you have can be found in the Shopify Privacy Policy for Consumers . Depending on where you live, you may be able to exercise certain rights regarding the personal data listed here Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should review their privacy and security policies as well as other Terms of Service. We make no guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information on these websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without any restrictions on our or a third party's use of it. Our inclusion of such links does not mean that we endorse the content of these platforms or their owners or operators, unless expressly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet adults in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details provided below to request the deletion of this data. As of the effective date of this Privacy Policy, we are not aware of “sharing” or “selling” (as defined by applicable law) personal data from persons under 16 years of age.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security.” Furthermore, information you send us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when submitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and Policies.

Your rights and options

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply under certain circumstances, and in certain cases we may decline your request within the limits of applicable law.

· Right of access/information. You may have the right to request access to the personal data we have stored about you.

· Right to erasure. You may have the right to request that we delete the personal data we have stored about you.

· Right to rectification. You may have the right to request that we rectify inaccurate personal data we have stored about you.

· Right to data portability. You may have the right to receive a copy of the personal data we have stored about you and to request that we transfer it to a third party under certain circumstances and subject to certain exceptions.

· Management of communication preferences. We may send you marketing emails. You can object to receiving these emails at any time by using the unsubscribe option included in our emails to you. If you choose not to do so, we may continue to send you non-marketing emails, e.g., about your account or orders you have placed.

If you are resident in the United Kingdom or the European Economic Area, you may exercise the following rights in addition to those listed above, subject to any exceptions and limitations under local law:

· Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.

· Withdrawal of consent. If we rely on your consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before withdrawal.

You can exercise these rights as indicated in the Services, or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and what rights you have, including rights relating to data processed by Shopify, see https://privacy.shopify.com/en.

Exercising these rights will not disadvantage you. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require them to provide evidence that you have authorized them to act on your behalf. You may be required to confirm your identity directly to us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you are resident, you may have the right to object to our decision by contacting us using the contact details provided below or by submitting your complaint to the relevant data protection authority. For the European Economic Area, there is a list of relevant data protection authorities. If you would like to access it, you can do so here.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country where you are resident.

When we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant United Kingdom authority, unless the data transfer is to a country that has been demonstrated to provide an adequate level of protection.

Changes to this Privacy Notice

We may update this Privacy Notice from time to time, for example to reflect changes in our practices, or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Notice on this website, update the “Last Updated” date accordingly, and provide any notice required by applicable law.

Contact Details

For further questions, please contact us at:

Email: support@keller-braun.com

Opening Hours:
Monday–Friday: 08:00–18:00 CET
Saturday: 09:00–16:00 CET
Sunday: 10:00–15:00 CET